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Source: http://www.nbcnews.com/video/cnbc/51396290/
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Tuesday, 2 April 2013
How NASA's Nuclear Rockets Will Take Us Way Beyond Mars
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Logan Lerman Dives Into The 'Percy Jackson: Sea Of Monster' Trailer
Yesterday, we debuted your very first look at the sequel to Logan Lerman's breakout in "Percy Jackson & the Olympians: The Lightning Thief," but today MTV News has an exclusive interview with the "Sea of Monsters" star, talking about what's going to be different this time around. "The first one was big," Lerman said of [...]
Source: http://moviesblog.mtv.com/2013/04/02/logan-lerman-percy-jackson-sea-of-monster-trailer/
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Monday, 1 April 2013
Organic labels bias consumers perceptions through the 'health halo effect'
Apr. 1, 2013 ? The word "organic" can mean many things to consumers. Even so, the power of an organic label can be very strong: studies have shown that this simple label can lead us to think that a food is healthier, through what is known as the 'health halo effect'. But can this bias go further?
A study by Cornell University's Food and Brand Lab researchers Wan-chen Jenny Lee, Mitsuru Shimizu, Kevin M. Kniffin and Brian Wansink set out to answer this question. Their study shows that an organic label can influence much more than health views: perceptions of taste, calories and value can be significantly altered when a food is labeled "organic." Certain people also appear to be more susceptible to this 'health halo' effect than others?are you?
115 people were recruited from a local shopping mall in Ithaca, New York to participate in this study. Participants were asked to evaluate 3 pairs of products -- 2 yogurts, 2 cookies and 2 potato chip portions. One item from each food pair was labeled "organic," while the other was labeled "regular." The trick to this study was: all of the product pairs were organic and identical! Participants were asked to rate the taste and caloric content of each item, and how much they would be willing to pay for the items. A questionnaire also inquired about their environmental and shopping habits.
Even though these foods were all the same, the "organic" label greatly influenced people's perceptions. The cookies and yogurt were estimated to have significantly fewer calories when labeled "organic" and people were willing to pay up to 23.4% more for them. The nutritional aspects of these foods were also greatly biased by the health halo effect. The "organic" cookies and yogurt were said to taste 'lower in fat' than the "regular" variety, and the "organic" cookies and chips were thought to be more nutritious! The label even tricked people's taste buds: when perceived as "organic," chips seemed more appetizing and yogurt was judged to be more flavorful. "Regular" cookies were reported to taste better--possibly because people often believe healthy foods are not tasty. All of these foods were exactly the same, but a simple organic label made all the difference!
Who is less susceptible? This study found that people who regularly read nutrition labels, those who regularly buy organic food, and those who exhibit pro-environmental behaviors (such as recycling or hiking) are less susceptible to the organic 'health halo' effect. So, if you do not consider yourself in one these groups, take a closer look when shopping for organic foods -- they are, after all, still cookies and chips!
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The above story is reprinted from materials provided by Cornell Food & Brand Lab. The original article was written by Rachel Eklund and Wan-chen Jenny Lee.
Note: Materials may be edited for content and length. For further information, please contact the source cited above.
Journal Reference:
- Wan-chen Jenny Lee, Mitsuru Shimizu, Kevin M. Kniffin, Brian Wansink. You taste what you see: Do organic labels bias taste perceptions? Food Quality and Preference, 2013; 29 (1): 33 DOI: 10.1016/j.foodqual.2013.01.010
Note: If no author is given, the source is cited instead.
Disclaimer: This article is not intended to provide medical advice, diagnosis or treatment. Views expressed here do not necessarily reflect those of ScienceDaily or its staff.
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5 Last Minute Tax Tips That Are Often Overlooked ... - Yahoo! Finance
The midnight rush to get your taxes filed by April 15th is going to be heavier than usual this year, as up to 25% of taxpayers are estimated to wait until the final two weeks to take care of this annual headache.
But according to Yahoo!'s Farnoosh Torabi, host of Financially Fit and author of Psych Yourself Rich, taking advantage of a few simple tips and "investing in professional assistance" can more than pay for itself. For this installment of Investing 101, we outline five last minute tax tips that are frequently overlooked but can make the difference between getting a refund and writing a check.
1) Keep Records for All Charitable Activity
Writing a check to the Red Cross may be "an obvious deduction" but Torabi says there are lots of quirky costs involved in giving that aren't so clear cut. For example, she says be sure to keep track of things like "the mileage you use driving from charity to charity" or the cost of the "the ingredients you purchased" to make meals for the local soup kitchen. The point is, it's not just about giving money when it comes to making this deduction work for you, it's also about first rate record keeping.
2) Avoid Obvious Audit Red Flags
While Torabi says under-reported income is one of the most common traps tax filers fall into, there are others. For example, she says "the IRS actually has an equation to kind of base you against the average charitable deduction in your tax bracket."
So if you earn $50-$100,000 annually and claim to give $20,000 a year to charity, you can expect an audit since the "average contribution" in this income bracket is just $2600. In addition, she says one of the most abused and misunderstood deductions surrounds writing off the costs of a home office, pointing out that the IRS requires the space to be used exclusively and solely for business purposes. "If you have an office but also use it as a guest room or exercise room, you can only measure the space where the desk is."
3) Pay for Professional Tax Assistance
Given the amount of money at stake, Torabi says the average cost of just $246 for an accountant to help with an itemized return is "totally worth it." The same goes for some cheap software programs that cost as little as $50. However, she says if you own a business, actively trade stocks, or earn freelance income, the need for a professional eyes to look over your returns is even greater.
4) e-Filing Saves Time, Money and Headaches
If you're lucky enough to get one, everyone wants their tax refund as fast as possible, and Torabi says there's no better way to keep things moving quickly than to file electronically. In addition, she points out that it is also easier to do than traditional postage and clumpy envelopes, but even more so, can keep the tax man from coming after you. "The IRS says when you e-file you have a much lower chance of hearing from them down the road," she says.
5) Running Behind? Ask for an Extension
If April 15th is just coming too fast, Torabi says filing for a 6-month extension is not only east, it's automatic. And compared to simply blowing off the deadline, this simple form requires very little be done in order to kick your deadline all the way to mid-October from mid-April. The only caveat, she says, is if you file for an extension you need to estimate whether or not you will owe money, because if you do, you still have to pay by April 15th.
Source: http://finance.yahoo.com/blogs/breakout/5-last-minute-tax-tips-often-overlooked-140739302.html
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Riding in style: The evolution of the popemobile
Alessandro Di Meo / EPA
Images of the automobiles that have transported popes over the years.
By Elizabeth Chuck, Staff Writer, NBC News
Comes outfitted in protective bullet-proof glass. Draws a crowd wherever it goes. A driver is included; gold trim is optional.
Popemobiles also include such amenities as a handrail to let the pope easily stand and wave while in motion, a built-in stereo and arctic-cool air conditioning.
Eight popes have had their own set of holy wheels since Pope Pius XI got a stretch 460 Nurburg edition Mercedes-Benz in 1930, but the eighth, Pope Francis -- known for?taking the bus to work?before he was named pope -- may not want all the frills and custom built-ins that popemobiles offer.?
By retiring, Benedict XVI has passed along a white armored Mercedes SUV, which has a white leather interior with gold trim and a white leather turret that can be raised by hydraulic lift high enough for crowds to see the pope, if he wants to sit. (For longer trips around Italy, Benedict enjoyed his own helicopter.) Bullet-proof?Plexiglas?that's strong enough to withstand explosions surrounds the turret on three sides. There's an emergency oxygen supply built in, according to?The Telegraph.?
"The pope must feel comfortable. People must be able to see him. People have traveled very far; they want to be able to get a good look at him," said Christoph Horn, Director of Global Communications of Mercedes-Benz, from Stuttgart, Germany. "This is about creating a comfortable and safe environment for the pope to travel in and be seen in.?
The pre-mobile
Popes didn't have to wait for the invention of automobiles to be mobile. For centuries, popes traveled by throne when going out on local outings. The popes were carried by 12 bearers (representing the 12 disciples of the church) as they moved through crowds, Ronald Rychlak, a University of Mississippi law school professor who has written numerous books on religion,?said.
Daimler
The first car used by a pope.
All that changed when Pope Pius XI got his Benz. The limousine was a gift from the car company, which would provide vehicles for many popes after that.
"Usually more than one vehicle was provided, especially for the popes in the 1930s," Horn said. "They were traveling a lot, so many popemobiles were built for them."
Back then, popes traveled in limousines with open tops, he said. Over the years, more than 12 different models of cars and trucks would be provided for popes. Pope John XXIII ushered in a new era of pope cars in 1960 with a Mercedes 300D Landaulet, which had a throne that rose high in the back, The New York Times reported. His successor switched to a 1964 Lincoln model before he went back to the preferred Mercedes brand a year later.
But don't call it 'popemobile'
When popes travel abroad for state visits, it's not always possible for the vehicles they use at home to make the journey with them. Instead, customized cars are prepared ahead of the visit, submitted for Vatican approval from the country he will visit.
"The primary level of security is assigned to the host nation,"?Rychlak said. "If they want to have something like a popemobile for a major parade, let's say they're doing Mass at Yankee stadium or something like that, they would have to make arrangements to ship something over, or that's the kind of situation where there may be a gift made to the pope" by a major car company.
That was how the car that officially became known for the first time as the "popemobile" came into existence: Pope John Paul II had visited Ireland in 1979, and a boxy yellow Ford Transit van awaited him as his chariot. Last November, The Telegraph reported an Irish businessman had acquired the van from the Dublin Wax Museum, where it had been since the papal visit, and was transforming it into a party bus.
Many other popemobiles have stayed in the countries they were used in. In 2008, Newsweek got a peek at the popemobile Benedict used for his U.S. tour, describing it as "by far the fanciest and sleekest papal car ever built ... The papal handlers can shift their passenger from zero to 60 in less than eight seconds, but the drivers probably won't exceed 10 mph along the parade routes."
In 2002, John Paul II asked the media to stop using the term "popemobile," insisting it sounded "undignified."
A clear need for better security
John Paul II survived an assassination attempt in 1981 while in St. Peter's Square. A Turkish man was later convicted of firing the shots, which punctured the pope's car and struck him four times. John Paul II survived, but it was clear his wide-open truck wouldn't suffice to protect him. From then on, bulletproof glass has encased popemobiles, although popes have occasionally ridden around without covering for brief periods.
Arturo Mari / AP
A 1981 assassination attempt on Pope John Paul II in St. Peter's Square.
Since adding bulletproof glass, popemobiles have added other necessary features, including ultra-powerful air conditioning to cool down the glass dome that popes sit in, reports The Telegraph.
Other protection measures include heavy-metal reinforcement on the bottom of the vehicle as well as the other sides, and the driver is always a trusted longtime Vatican employee. There's no partition between the pope and his driver; a microphone enables him to broadcast messages to crowds through speakers outside the popemobile.
The current weighs five tons and was just presented to Benedict last December by Mercedes-Benz.
"We work with the members of the Vatican and with the people in charge of the garages of the Vatican," Horn said. "These are all individual vehicles that are built to specifications."
The new pope's desire to get up close and personal with his faithful has presented challenges for his security detail.
"The pope's going to want to be up close hugging and touching and meeting people and that's going to be a tremendous concern for his security people,"?Rychlak said. "His security forces have taken him aside, or probably already have, and are going to say, 'Holy Father, you're putting us in a horrible situation if you don't go along with these things.'"
They're used to having to say that, though: Benedict didn't always like the feeling of a "shield between him and the people,"?Rychlak said. Most popemobiles are designed so the glass can be lowered, though.
This story was originally published on Sun Mar 31, 2013 4:36 AM EDT
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Frontier Airlines To Suspend Trenton Flights Due To Runway Work
EWING, N.J. (AP) ? Frontier Airlines will suspend all flights at Trenton-Mercer Airport this fall while runway work is completed.
The airline announced Friday that the gap in service will last from Sept. 9 through Nov. 7.
During that time, the airport will upgrade its main runway with safety enhancements mandated by the Federal Aviation Administration.
Frontier recently announced that the planned shutdown of Trenton-Mercer Airport's air traffic control tower due to federal budget cuts won't affect service.
The airline is scheduled to begin service to Atlanta, Chicago-Midway, Columbus, Ohio, Detroit and Raleigh, N.C. next month. Frontier already flies between Trenton-Mercer and New Orleans, Fort Myers, Fort Lauderdale, Orlando and Tampa, Fla.
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Source: http://www.huffingtonpost.com/2013/03/30/frontier-airlines-trenton-flights_n_2980733.html
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